How Can I Get 1% Better Today?
THE ANSWER: Know-and Live-the Responsibilities of a Coach
Every leader is a coach, and great coaches consistently do three things well: they build trust, develop relationships, and achieve results. Trust is the foundation. It’s built through character, competence, and connection—doing what’s right, knowing your craft, and showing people they matter. Without trust, nothing positive grows inside a team, business, or organization. It’s the soil everything else depends on.
From that foundation, great coaches intentionally develop relationships. They genuinely care about people, invest time in them, and stay curious enough to keep learning from them. People don’t give their best to someone who only manages them—they give their best to someone who knows them, values them, and believes in them.
And then there are results. Because while trust earns you the opportunity to lead, results sustain it. Achieving results requires clarity—knowing exactly where you are, where you’re going, and how you’re going to get there. It also requires accountability, starting with yourself, and a commitment to support those around you. People follow leaders who move things forward. Progress matters. Winning matters. You don’t have to be perfect, but you do have to be advancing.
When trust is missing, teams fracture. When results are missing, momentum fades. Elite coaching lives in the balance of both—strong relationships built on trust, driving meaningful results.
So today, ask yourself: where do I need to build more trust, invest deeper in relationships, or raise the standard of results?
Then go to work.
Be an elite coach today.
Never Stop Getting Better,
John Perry